Whether it's the thrill of getting together with friends and family, a significant birthday or your child's first steps, some occasions deserve more than a snapshot on a smartphone.
What you don't want to do, though, is spend all your time worrying about how to capture a great quality image or video. A camera such as the Canon EOS R100 can do all the hard work for you, with automated functions, creative filters and a helpful Creative Assist mode, so you can concentrate on the occasion you want to capture and be confident of getting fantastic results.
It's an ideal solution for those who want the user-friendliness that a smartphone offers, but the superior image quality and creative flexibility that a dedicated camera affords. Here are the top reasons you should upgrade to a proper camera for capturing those moments worth remembering.