Canon Ascent Programme

Insight Report 2020

The latest Insight Report contains valuable market research to assist your customers and prospects in discovering the true value of print. Find out what insights you can use to keep the conversation flowing.

Getting started with LinkedIn

Discover the benefits of LinkedIn for promoting your business and communicating with your customers through some simple tips on how to get started

Getting started with Facebook for business use

Discover the benefits of Facebook for promoting your business and communicating with your customers through some simple tips on how to get started

Understanding the Buying Cycle

Discover how to identify your most valuable prospects

An introduction to social media and how it can benefit your business

Understand the role social media can play for your business and how the use of different platforms can support your marketing

Is Marketing Automation a viable venture for you

Automate, streamline and measure marketing activities

Search: 10 Tips for Identifying Your Unique Selling Point

Identify your USP in 10 simple steps and develop your corresponding marketing messages.

Marketing plans, campaigns and tactics

An introduction to the world of marketing strategy, looking at how to start planning and delivering co-ordinated and effective marketing to deliver results.

Business Growth: Identifying opportunities and associated risks

Identify the best growth strategy for your business and how to be innovative whilst managing any associated risks effectively

Listen up, improve your customer conversations

Learn how to have meaningful conversations with your customers by examining how to truly listen

Understand Your Competition

Knowing who your competitors are, and what they are offering, can help you to make your products, services and marketing stay on top

The Ultimate Guide to Using Twitter for Business

An introduction to creating and managing a Twitter account for business use

Setting a Marketing budget

A simple guide covering 10 points to consider when determining the right level of marketing expenditure for your business.

Identifying the Ideal Customer

How to target marketing spend at the right audience

Winning the deal - negotiation

Simple tips and rules to follow helping you to close that deal and be more successful in your negotiations with customers and suppliers

Winning new business

How to win new businesses with your current customer base but also through brand new customer acquisition.

10 Things to Kick Start your Marketing

How to apply marketing tactics to promote your business

Customer Retention

Discover how to develop new proactive approaches in order to increase the retention of your customer base.

Handling objections

Learn how to address common objections encountered during the sales process and even how to use them to your advantage

Have the right conversation, every time

The importance of planning your customer conversations, and utilising effective, proven techniques to ensure you gain a thorough picture of each client's situation.

Are you really listening? Or are you waiting for your turn to talk?

How to recognise the 'learnt' techniques that prevent active listening and a strategy designed to help you change your behaviour.

Ten ways to add value to your customers

Key ways to help you move the perception of print from a commodity purchase to a key element of your customers' marketing campaigns.

Nothing Happens in Isolation

When a customer requests a quote, there may be more to it than you think. Delve deeper to discover how you can help them to succeed whilst maximising the sales value.

Ten Ways to Improve your Business and Personal Performance

Ideas to enable continual improvement, from a professional and personal viewpoint, and to not let daily tasks impede learning and development.

Think Like a Customer

Exploring how clients buy in today's "always on" world, how PSPs can align with the customer buying process, and the value of customer profiling to achieve this.

A Fresh Approach for Better Results

Avoid falling into the same old traps when trying to find new business. Ways to review your client and prospect base and build a sales strategy to revitalise your results.

Risk comes from not knowing what you’re doing

Introducing how effective risk analysis and scenario planning models can fit into your business plan and help determine "where next?" for your business.

Data Analytics for Marketers

With data analytics becoming increasingly important, how can PSPs help, understand and win a greater share of the marketer's budget?

Smart, Connected Print

Discover how the latest print innovations complement the digital channels, deliver insight and critically improve the marketer's much needed "Return on Investment"

Why LTV is such a powerful metric

Understand how customer lifetime value helps you channel your marketing effectively and target customers that maximise your profitability.

Refine your pitch to clients

Crystal-clear communication avoids confusion, highlights your creative approach and helps cement your position as a trusted partner.

Ways to inspire using your expertise and experience

It has never been more important to substantiate your skills and experience and these “showing vs telling” tactics outline how PSPs can inspire and educate their customers.

“Importance of mapping” - localisation

Exploring the importance of a smooth journey from prospect to client, outlining some useful and practical tips to help the PSP make it a reality.

Why customer relationship management is so important

What is really meant by "customer relationship management" and how to build systems and processes that help both you and your customers.

Identifying customer wants and needs

Practical and easily achievable ideas to help you better understand your customers and, as a result, satisfy their needs.

How personalisation achieves greater results and ROI

How sophisticated and data-driven personalisation spurs interest, initiates responses and nudges a customer along the journey to sales.

How digital applications add value to the client

PSPs now have a wealth of technology to help them reduce costs, minimise errors, improve turnaround times and deliver campaign measurability and ROI to customers.

Streamline the customer journey

The importance of automation for the PSP of the future and how and where it can come into play most effectively in your business.