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EOS R SYSTEM
Achieving the 'impossible' with the EOS R5
Achieving the 'impossible' with the EOS R5 by Issei Morimoto
To sum up what Canon does for content creators in one sentence, it is ‘to empower them to capture things they could only imagine before’. This has always been part of Canon’s DNA ever since the company was founded in 1937.
What has changed over the years, is the demand for content creators to be multi-skilled across both photography and video to tell rich and immersive stories. Many photographers are expected to not only take breath-taking images but also produce engaging, well-shot, high-quality video content. So, there’s a market need – a purpose – for hybrid technology that can push the boundaries in both areas.
Since the Kwanon camera launch we’ve been driven by our customers to support their multitude of demands with industry-defining kit.
We’re the market leader because we make the ‘impossible’ possible. With every new product, we push the boundaries of photography and filmmaking using our expertise in innovation and world-class optical technology manufacturing. Whether that is introducing the first DSLR with Full HD video capabilities, the EOS 5D Mark II, or introducing Dual Pixel CMOS AF to dramatically improve autofocus for filmmakers – Canon has always been at the forefront of defining the pioneering moments that have changed the imaging industry. Continuous research and development is embedded in our culture, which is why we invest up to eight per cent of our global revenues each year investing in the future of imaging technology.
Our success is built on a culture which is focused on our customers’ needs. Not just for today, but also for tomorrow. We are the driving force in determining the technology direction of the industry because we manufacture and excel in the trinity of imaging; the three core components of a camera – the lens, sensor and processor.
EOS R5 with RF 24-70mm F2.8L IS USM
Working from home has become the norm for many employees, but just because you’re at home, doesn’t mean you can relax from a security perspective. Read on for some of my top tips on how to keep yourself safe in your home office:
Phishing for trouble
Cybercriminals are always on the lookout for new opportunities and employees moving outside of the company network offers just that. According to new reports, there has been a significant rise in bogus emails claiming to offer important updates on safety, which instead infect the user’s device with malware. Be cautious of emails offering this kind of advice, ensure you check who the sender is and that their email address exactly matches an expected recipient. If someone is asking you to click on an unknown link – think twice.
Lock up your devices
An occupational hazard of working from home is that your kids now have access to you while you’re meant to be at work. They might well be curious about what Mum or Dad does all day or just want to Google how to make slime. Either way, they probably don’t know that your corporate PC is connected to your company via VPN. So ensure to set boundaries, certain PCs and phones are off-limits to kids. Following on from the camera’s development announcement in February, we’ve now confirmed the ‘impossible’, announcing the EOS R5 will be able to record non-cropped 8K footage at up to 30p internally with Dual Pixel CMOS Auto Focus. It is also the first Canon camera that features in body stabilisation in conjunction with stabilisation in the lens, which offers significant improvements in shake reduction and creates new possibilities to capture images using longer shutter speeds. We have also included advanced animal tracking AF that can track not only the eye but also the face and bodies of dogs, cats and birds. These features are a direct response to what our customers asked for – we listened, and we delivered.
I’m excited to hear the world’s reaction to the EOS R5 as I feel this camera is a real game-changer. It is truly a camera crafted with the photographer at its heart and a product with purpose. The camera’s combination of speed and resolution, video capabilities that mirror those of high-end cinema cameras are all reasons why I am confident the EOS R5 is redefining the mirrorless market.